Month: December 2016

Use Your Eye Insurance Benefits Before They Expire


If you have vision insurance through your employer or on your own, it is important to know that every year your benefits are subject to ending. Most eye care plans expire on December 31st. It is pivotal to use up the funds to ensure you have proper eyewear for the upcoming year. Vision insurance plans primary goal is to lower your out-of-pocket cost for eye exams, contacts and prescription eyewear. Some plans even offer discounted rates on vision correction surgery. Each provider has a  different plan and a wide range of benefits, it is always important to know exactly what your eye insurance covers before looking into purchasing glasses so you are aware of exactly comes out of your pocket in the end.

Vision insurance policies can be different than other major medical policies. For example, many standard overall health insurance plans provide benefits after you pay a certain co-pay or a deductible. Vision insurance plans are known as discount or wellness benefit plans that offer benefits and discounts when you pay a yearly insurance premium. Sometimes you can also compare the same items you are wanting to purchase from your doctor to an online store and see that you can pay less due to the high mark up in a retail or doctor’s office environment with out using insurance. Since these benefits and discounts are based on an annual premium, they don’t roll over to the next year if not used. Keeping informed on your eye insurance plan and flexible spending dollars will ensure you get the most for your money when ordering eyewear or contacts.



Tom Ford – Fashion Designer and So Much More

We are all familiar with the name Tom Ford. Best known as an American Fashion Designer. He was creative director for Gucci and Yves Saint Laurent before launching his own label. Ford’s brands include menswear, womenswear, accessories, eyewear, cosmetics and fragrances. Each designed to achieve ravishing femine glamour and impeccable masculine style while amplifying individuality.tom ford:

But did you also know that Tom ford is a film director? He directed the oscar-nominated film ” A Single Man”. He also directed and is the screenwriter/producer for the film “Nocturnal Animals”. There is no doubt Tom Ford’s fashion legacy and fame will continue on in the year 2017.

Nocturnal Animals (DEC 9) R - An art gallery owner is haunted by her ex-husband's novel, a violent thriller she interprets as a veiled threat and a symbolic revenge tale. - Director: Tom Ford - Writers: Tom Ford (screenplay), Austin Wright (based on the novel "Tony and Susan" by) - Stars: Amy Adams, Jake Gyllenhaal, Michael Shannon - DRAMA / THRILLER:


What You Need to Know About Astigmatism

Astigmatism is a very common eye issue that effects most people but only a few are actually severe enough to need corrective lenses or procedures to correct the problem. Astigmatism will show itself while in the process of an eye exam. In your eye, light enters passing through the cornea. The cornea bends the light, and in unison with the prescription lens, focuses it onto tastigmatism1he retina and the macular at the back of the eye. The retina sends the signals to the brain and forms the image of what you are actually looking at.

In an eye with no astigmatism the cornea is round and shaped like a basketball. In an eye with astigmatism the cornea is shaped oblong- more like a football. Because of the football shape the light is dispersed in many places and noastigmatismt directly to the retina and the macular causing blurred vision at many varying distances. It is usually caused by genetics or injury to the eye and nothing that a great pair of glasses can’t fix.


Computer Vision Syndrome

Most of us spend a portion if not all of our day gazing into the pixelated screen of our computer, cell phone, or tablet. The eye tends to want to focus on the composing pixels on the screen and with extensive use, can cause eye fatigue and headaches. Sometimes the level of discomfort increases with the level of use of digital devices as we tend to blink less when staring at a computer screen. The result of these headaches and eye stress is called  Computer Vision Syndrome or digital eye strain.

With the average person spending 7 hours a day on the computer, it is wise to follow the 20-20-20 rule. Take a 20-second break to view something 20 feet away every 20 minutes. As our lives grow ever more reliant on our digital devices we must protect our eyes and minds with proper rests while using our computerized gadgets.


Guide To Keeping Your Glasses Looking Perfect

eyeglassesWith all the thought, money, time and effort that goes into the making of your eyeglasses it is no wonder when we scratch or tarnish our lens, it can be frustrating to say the least. There are a few steps you can follow to keep your spectacles looking as good as the day you brought them home for years and years to come.

  • 1.)The best way to keep your lenses unscathed and your coatings working correctly is to wash them with simple soap and water. The American Optometric Association recommend this way of cleaning because the ingredients in the dish soap remove the dirt but do not dry the lenses out. Even some of the expensive lens cleaners out there do not compare to the gentle yet effective clean that you get from dish soap and water and a gentle, cotton cloth.
  • 2.)Try to avoid cleaning your glasses with dry materials. Items such as a napkin, shirt tail, wash cloth or paper towel may be handy at the time but can be very hard on an optical lenses. Dry materials can actually scrape any dirt or dust onto the surface of the lens resulting in scratches back and forth from where the cloth was rubbed.
  • 3.) Do not remove glasses with one hand. Removing your glasses from your face with two hands will always keep your glasses properly aligned and uphold the structural integrity of your frame.
  • 4.) Have different sets of glasses for different tasks. If you work in a harsh environment, play sports or engage in any activity where your glasses are at risk- then it is wise to invest in task specific frames and lenses. Safety, sport and flexible frames on the market are designed to endure more than what your standard ophthalmic frame could withstand. Also, lenses made from Polycarbonate or Trivex material are impact resistant and very strong.
  • 5.) When your glasses are not in use- keep them stored in a strong eyeglass case. It is so easy to want to throw your glasses into your purse, or leave them on your dashboard or not remove them when dealing with everyday chemicals such as hairspray or face products but it is a must to keep your glasses in top form. Taking the extra step to tuck them snuggly in their eyeglass case will ensure your glasses last.eyeglasses2

Following these guidelines when you are an eyeglass owner will ensure you get the most out of every pair for as long as possible.


Don’t Call Me Old Fashioned-Top Five Classic Styled Men’s Frames

old6Mens fashion is forever changing but one thing that is always a constant for a stylish man is the desire for quality and everlasting design. More than ever, classic styled frames are in the highest demand for men everywhere. Simply Eyeglasses offers such a bevy of durable and highly designed eyewear for the male sophisticate. Our top five favorites- Ronsir Zyl by Shuron, Ray Ban RX5121, Persol Po3107V, Spy Optics Rylan and Original Penguin Clyde Jr. will quell any optical taste for every man.

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Transitions Vantage-Perfect lens for any condition

Transitions Vantage lenses are gaining more and more popularity as the public’s knowledge of the great technology of this lens is more known. It is just about the only variable polarization lens on the market perfectly suitable for everyday use.

Transitions Vantage lenses not only adapt to changing light, they also polarize as they darken. The polarization of the lens adjusts to the ever changing condition of light giving you the utmost protection against glare and clarity with its provided 100% block of UVA & UVB rays.

Transitions Vantage is available in a standard bifocal plastic, polycarbonate progressives and single vison trivex and polycarbonate. With the lens options available in this product it is well designed with most prescriptions and frames in mind.


Transtions Vantage lens indoors


Transitions Vantage lens in medium light


Transitions Vantage lens in full bright sunlight

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Persol-Timeless Eyewear made popular by ‘King of Cool’


If you’re a fan of the late actor Steve McQueen you’re most likely familiar with eyewear icon Persol.  In circulation since 1917, McQueen helped popularize Persol for the 1960’s and future generations.  Persol sunglasses were a huge favorite with pilots and race car drivers.  When Steve wasn’t making memorable films, he could many times be found immersed in one of his favorite pastimes, racing. It made perfect sense to spot him around the motorsports scene wearing his Persols.


It all bsupreme_arrowegan in 1917 when Berry optical owner Giuseppe Ratti began crafting frames and lenses targeting athletes and pilots.  Ratti leaned toward sunglasses thus the name Persol which loosely translated means “for the sun”.  Persol patented the Meflecto system, one of the first spring hinge temple designs.  Most models then as well as now are adorned with Persol’s unmistakable “Supreme Arrow” located on the temple hinges.

Persol’s eventual United States debut was in 1962. Italian optical frame and sunglass powerhouse Luxottica now owns the brand.  Luxottica’s high standards ensure lasting quality for the timeless brand.  Unsurpassed designs along with superb acetates and metals define contemporary Persol.

Our Simply Eyeglasses favorite top pick Persol sunglass model would have to be the PO3110S in color Striped Brown for it’s timeless look and craftsmanship. It can be viewed and purchased at the following link:persol 

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